Founding offer — 50% off applied at checkout
The 10 systems I use to coach nutrition

New PT, lost on
[nutrition]?

You can coach a session start to finish, but the food side is a blank. These are the ten systems I use to coach it, in order, so from your very first client you always know your next move.

// No degree // No guesswork // Lifetime access
01 — Why it matters

You coach two hours of their week. Nutrition runs the other 166.

Their body is built at the table, not on the gym floor, so the coach who runs the food becomes the one they can't afford to drop. One client who stays three extra months is a few hundred pounds you'd otherwise have lost — and the whole kit costs £49.50, once.

01

The question you can't answer

Every client eventually asks what they should be eating. Right now you give a vague answer and hope, because nobody taught you a real way to coach it.

02

The plateau they blame on you

Train them perfectly, say nothing about food, and the scale stalls. They don't blame the meals they chose — they blame the coach who never mentioned them.

03

The income you leave behind

Coaches who deliver nutrition keep clients for months, not weeks, and charge a premium for it. Skip it and you stay stuck selling hours at the going rate.

02 — Why it works

A calculator gives a number. You coach the change.

Anyone can run a macro calculator and hand a client their numbers. That isn't coaching, and on its own it changes almost nothing. The job is getting a real person to follow through — and that's exactly what these systems do.

Plug and play

Ten client-ready playbooks you hand over and coach the same way, every time.

Built for real people

Designed around coaching actual clients, not passing a multiple-choice exam.

Charge more, keep longer

The confidence to raise your rates and hold onto clients for months.

03 — The ten systems

Chaos to consistency.

Each system is a short, client-ready playbook with one clear job. You hand it over, you coach it, and your client always knows the next thing to do.

01

Reset Two sit-downs

The setup system that gets the week tracked, calendared and under control, so every client starts from order.

02

Anchor Protein first

Build every meal around its protein anchor first, so the single most important target looks after itself.

03

Prep Plan, shop, prep

A simple rhythm so the right food is in the house and ready, long before hunger decides.

04

Plate Half, quarter, quarter

Portion control by sight, not scales, so clients eat well without weighing a thing.

05

Defend Different rules

Hold the target when life gets loud, so eating out and busy weeks are handled, not abandoned.

06

Move One number a day

A single daily movement number that keeps energy output honest — the quiet engine under every result.

07

Fuel Three windows

Fuelling around training in three simple windows, so clients work hard and recover properly.

08

Environment Defaults win

Design the food environment so the easy choice is the right choice — defaults beat willpower every time.

09

Recover Three pillars

Sleep, stress and recovery as three daily pillars — the part most plans skip, and the reason progress stalls.

10

Consistency The long game

The system that keeps everything running once motivation fades, turning a result into the way a client lives.

04 — In the download

Everything you need to deliver it.

+

The 10 system playbooks

All ten systems as clean, client-ready guides.

+

The Adaptive Fat Loss Engine

Sets and recalibrates targets against real weekly data.

+

Four recipe cookbooks

Breakfast, air-fryer, slow-cooker and lean-blend.

+

Quick-start guide

A short walkthrough of where to begin.

+

Eat-out companions & start-here pack

Onboarding and restaurant guides for any client.

+

Check-in tool & lifetime updates

The weekly form, plus every future update free.

05 — Real results

Real clients. Real change.

Two of my own clients, coached on these exact systems — the same food coaching you'll be running for yours.

Before · Wk 0
After · Wk 14
Kyle, 28
14-WEEK PROTOCOL
15.5kg
Body weight
+2.5kg
Lean mass
10%
Body fat

"I came to Tom thinking I'd have to choose: lose the weight, or keep the muscle. 14 weeks later, I've done both."

Before · Wk 0
After · Wk 22
Lauren, 33
22-WEEK PROTOCOL
16kg
Body weight
+1kg
Lean mass
9%
Body fat

"I came to Tom having lost my mojo with food and training. I've lost over 16kg and feel completely different."

06 — From the coaches

Coaches I've trained, running the systems.

Real messages from PTs using these with their own clients. Nothing polished, nothing cherry-picked.

// first nutrition client

"Signed my first proper nutrition client and ran Reset and Anchor with her. Five kilos down in six weeks and she's just renewed. I didn't write a single meal plan."

B
Beth
PT · 7 weeks in
// cold lead, signed

"Messaged a lead who'd gone quiet, mentioned I now coach nutrition properly, and he signed to a twelve-week package the same day."

R
Rob
PT · 8 weeks in
// had the answer ready

"A client asked what she should be eating and for the first time I had a real answer ready instead of winging it. Total game changer."

P
Priya
PT · 6 weeks in
// repriced, no pushback

"Put my packages up the day I added nutrition coaching. Braced for pushback and got none. They can see the value now."

M
Marcus
PT · 9 weeks in
// plateau, sorted

"Client stalled for three weeks and was getting frustrated. Ran Defend, the scale moved again, and now she thinks I'm a wizard."

D
Dani
PT · 6 weeks in
// sundays reclaimed

"The check-in tool turned my Sundays from two hours of guessing into ten clean minutes per client. I dread them a lot less now."

S
Sam
PT · 9 weeks in
07 — The coach

I do this every week. Now you can too.

I've spent more than ten years coaching nutrition for real people with busy, complicated lives — hand-calibrating every plan rather than handing out templates. These systems are that work, written down. I've stripped each one to exactly what a new coach needs, and left out everything you don't.

10+
Years coaching
10
Systems
100%
Client-tested
08 — The offer

Get the full set today.

The 10 Systems · Complete Kit

Everything you need to coach nutrition with total confidence, from your very first client.

  • The 10 system playbooks£97
  • The Adaptive Fat Loss Engine£60
  • Four recipe cookbooks£40
  • Quick-start guide£20
  • Eat-out & start-here packs£50
  • Check-in tool & lifetime updates£20
Total value£287
Founding price · 50% off applied
£99£49.50
One-off payment · Instant download · Lifetime access
Get instant access · £49.50
Run-it-once guarantee

Run one system with one client. If it doesn't make you a more confident nutrition coach, email me within thirty days for a full refund. The risk is mine.

09 — Straight answers

Questions, handled.

There's free nutrition advice everywhere, and I can run a macro calculator. Why pay?+

Free advice is exactly why you feel overwhelmed and end up winging it, and a calculator only hands a client a number. This is the filtered system I actually use, in order, with the words to say and the structure that gets a client to follow through. A nutrition course costs hundreds and still won't teach you to coach it on the floor. This is £49.50.

I've never coached nutrition in my life. Will I know what to do?+

Yes. Each system is a step-by-step playbook with the exact words to say and the templates to use, so you follow it rather than invent anything. Most coaches run their first one the same day they read it.

Is nutrition really worth charging clients for?+

It's the single biggest reason clients get results and stay. Coaches who add nutrition keep clients longer and raise their rates without losing them — it's how you stop competing on session price alone.

I'm not a nutritionist. Am I allowed to coach this?+

Yes. Every system sits inside a personal trainer's scope of practice — general healthy eating, habits, portions and behaviour change rather than clinical meal plans — and the guides are clear about when to refer on to a registered dietitian.

Do my clients have to weigh and track everything?+

No. Several systems, Plate in particular, are built for clients who'll never touch a food scale, so you can coach trackers and non-trackers alike.

What if it's not for me?+

Run a single system with a single client. If it hasn't made you a better nutrition coach within thirty days, email me for a full refund — no awkward questions.

Stop dodging the
nutrition question.

The ten systems I use, in your hands today — ready to coach with confidence by your very next session.

Get the systems · £49.50
// £287 of tools for £49.50 // 30-day guarantee // Lifetime access