Founding offer · the complete kit, £49.50
New PT, stuck on nutrition?

When a client asks what to eat, you freeze.

You qualified to change bodies, and bodies are built at the table, not on the gym floor. These are the ten systems I use to coach the food side, so from your very first client you always know your next move.

10+ yrs coaching200+ clients4.9★ rating
A coach enjoying real food in the kitchen
The food side, finally handled
Coach Methods · 10 systems
01 · The gap

Train them all you like. The results are built at the table.

×

The question you fumble in front of a paying client

They ask what they should be eating and you give a vague answer and hope, because nobody ever taught you a real way to coach it. You walk away feeling like you blagged it, because you did.

×

The plateau they quietly pin on you

You train them perfectly and say nothing about food, and the scale stalls. They don't blame the meals they chose at the weekend. They blame the coach who never mentioned them, and they start looking around.

×

The months of income that walk straight out the door

Coaches who run the food side keep clients for months and charge a premium for it. Skip it and you stay stuck selling hours at the going rate, watching the coach down the road do half your work for double your money.

It isn't you

You're not a bad coach. You were just never taught to coach food on the floor.

There's a gap between passing the qual and standing in front of a real client, and the food side is the bit that falls into it. This is the part that was missing.

02 · The fix

Ten systems. You hand one over, you coach it, and your client always knows the next thing to do.

No theory to wade through. Each system is a short, client-ready playbook with one clear job, in the order I run them, so you are never guessing what comes next.

01Reset · get the week under control
02Anchor · protein first, every meal
03Prep · the right food, ready
04Plate · portions by sight, no scales
05Defend · hold it when life gets loud
06Move · one honest daily number
07Fuel · eating around training
08Environment · make the easy choice right
09Recover · sleep, stress, recovery
10Consistency · the long game

And yes, you're allowed to coach this. Every system sits inside a personal trainer's scope of practice, general healthy eating, habits, portions and behaviour change, not clinical meal plans, with clear guidance built in on when to refer a client on.

03 · The engine

It tells you what to change each week, so you never guess in front of a client.

You never do the maths. Your client checks in, the engine reads the trend and tells you the one change to make, then writes the message to send them. It handles fat loss for you, and the ten systems carry every other goal, from building muscle to a client who just wants to eat better.

Adaptive Fat Loss Engine−2.5 kg · on track
Weight · weekly79.2 kg
Targets · this week
Protein176 g
Carbs165 g
Fat56 g
WeekWeightMove
0580.1Hold
0679.2−90 kcal
04 · Look inside

No fluff. Real pages you'll actually use.

This is not a vague course. Every system is a finished, client-ready page with the rule, the detail and the exact words to say. Here are three, straight from the kit.

A page from the Fuel system playbook
A system playbook, Fuel
The engine making a weekly decision
The engine, a weekly call with the words to say
A recipe page from the cookbooks
The cookbooks, 120 recipes
This is what you hand your clients
Get the systems · £49.50 →
05 · The coach you become

From winging it to coaching it.

Real messages from PTs running these with their own clients. Nothing polished, nothing cherry-picked.

"Signed my first proper nutrition client and ran Reset and Anchor with her. Five kilos down in six weeks and she's just renewed. I didn't write a single meal plan."

Beth · PT, 7 weeks in

"Messaged a lead who'd gone quiet, mentioned I now coach nutrition properly, and he signed to a twelve-week package the same day."

Rob · PT, 8 weeks in

"A client asked what she should be eating and for the first time I had a real answer ready instead of winging it. Total game changer."

Priya · PT, 6 weeks in

"Put my packages up the day I added nutrition coaching. Braced for pushback and got none. They can see the value now."

Marcus · PT, 9 weeks in

"Client stalled for three weeks and was getting frustrated. Ran Defend, the scale moved again, and now she thinks I'm a wizard."

Dani · PT, 6 weeks in

"The check-in tool turned my Sundays from two hours of guessing into ten clean minutes per client. I dread them a lot less now."

Sam · PT, 9 weeks in
And it works on real bodies.
Kyle beforeBefore · Wk 0
Kyle afterAfter · Wk 14
Kyle, 2814-week protocol
−15.5kgBody weight
+2.5kgLean mass
−10%Body fat
I came to Tom thinking I'd have to choose: lose the weight, or keep the muscle. Fourteen weeks later, I've done both.
Lauren beforeBefore · Wk 0
Lauren afterAfter · Wk 22
Lauren, 3322-week protocol
−16kgBody weight
+1kgLean mass
−9%Body fat
I came to Tom having lost my mojo with food and training. I've lost over sixteen kilos and feel completely different.
Run the same systems with your clients
Get the systems · £49.50 →
Coach Tom
06 · The coach

I do this every week. Now you can too.

I've coached nutrition since 2014, more than ten years of real people with busy, complicated lives, hand-calibrating every plan rather than handing out templates. No team, no AI, no recycled course. These systems are that work, written down and stripped to exactly what a new coach needs.

10+
Years coaching
200+
Clients coached
4.9
Average rating
Tom Hindmarch · BSc Sport & Exercise Sciences · L3 PT · Precision Nutrition L1
07 · How it works

Coaching food by your next session.

01

Get the kit today

One instant download, yours for good. No waiting and no course to sit through first.

02

Run Reset in your next session

Sit the client down, hand over the first playbook and follow the words on the page. No improvising, no blank moments.

03

Let the engine drive

Each week their check-in feeds the engine, it tells you the one change to make, and you send them the message it writes.

08 · The offer

Everything you need, for less than one lost client.

A client who stays is worth hundreds to you. Keep just one an extra two months and the kit has paid for itself many times over, before you have raised a single rate. It is the cheapest thing in your business that pays you back the most.

The 10 Systems, complete kit
Everything to coach nutrition with total confidence, from your very first client.
The 10 system playbooks£97
The Adaptive Fat Loss Engine£60
The coach delivery guide£30
Coach toolkit, intake & scope£25
Four recipe cookbooks£40
Eat-out & start-here pack£55
Check-in tool & lifetime updates£20
Total value£327
£99£49.50
Founding price while the kit is new. It goes up as it grows.
One-off · instant download · lifetime access · free updates forever
Get instant access →
Run-it-once guarantee. Run a single system with a single client. If it hasn't made you a more confident nutrition coach within thirty days, email me for a full refund. The risk is mine, not yours.
09 · Straight answers

Questions, handled.

I've never coached nutrition in my life. Will I know what to do?
Yes. Each system is a step-by-step playbook with the exact words to say and the templates to use, so you follow it rather than invent anything. Most coaches run their first one the same day they read it.
There's free nutrition advice everywhere. Why pay?+
Free advice is exactly why you feel overwhelmed and end up winging it. This is the filtered system I actually use, in order, with the words to say and the structure that gets a client to follow through. A nutrition course costs hundreds and still won't teach you to coach it on the floor. This is £49.50.
I'm not a nutritionist. Am I allowed to coach this?+
Yes. Every system sits inside a personal trainer's scope of practice, general healthy eating, habits, portions and behaviour change rather than clinical meal plans, and the guides are clear about when to refer on to a registered dietitian.
Do my clients have to weigh and track everything?+
No. Several systems, Plate in particular, are built for clients who'll never touch a food scale, so you can coach trackers and non-trackers alike.
What if it's not for me?+
Run a single system with a single client. If it hasn't made you a better nutrition coach within thirty days, email me for a full refund, no awkward questions.
Your next client is coming

Next time they ask what to eat, have the answer ready.

Become the coach who runs the food side, keeps clients for months, and charges what they're worth. It starts with the next session.

// £327 of tools for £49.50// 30-day guarantee// Lifetime access